FOUNDER AND HEAD SKILLS TRAINER
Im a student of the game. Been around the game playing and coaching for over 20 years.
Prime by Design was started to help students expand their knowledge and skills in regard to the game of basketball. The idea came after a tough loss in the high school season playoff. The coaching staff and myself knew that we had a great team with lots of potential but we needed a way to continue our momentum even though our season was over.
We decided to create a training program that would allow us to continue working with our kids year-round. Fast forward 4 years, and our goals have changed. We now serve kids from across the Phoenix metropolitan area. Our goals have evolved into using basketball as a tool to keep students focused on school and college.
We realized that basketball was a tool that could be used to teach students the skills of discipline and grit. These two skills are what we determined would catapult these youth to new experiences outside of their comfort zones. We now focus on building relationships and having conversations about long-term goals that go beyond a basketball season and can help develop better humans and communities.
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